NBA’s Jonathan Isaac Counters Woke Athletic Brand Nike with Christian Alternative Athletic Brand UNITUS
Jonathan Isaac, a member of the NBA’s Orland Magic, is known for taking unpopular stances in the face of corporate wokeism. In a July 2020 game against the New Jersey Nets, the outspoken Christian remained the only player standing during the National Anthem. As Isaac stood silent, the entire roster of both teams, team training staff, and referees all knelt to honor the Social Marxist cause of Black Lives Matter. Participants in the kneel-off donned matching Black Lives Matter t-shirts, with numerous players holding up their fists to signify the racially charged Black Power movement.
Following his stand, Isaac pushed back against critics who questioned whether he believed that black lives matter.
“I don’t think that kneeling or putting on a t-shirt for me personally is the answer. I feel like Black lives are supported through the gospel; all lives are supported through the gospel. And we all have things that we do wrong, and sometimes it gets to a place of pointing fingers about who’s wrong is worse…
We all fall short of God’s glory, and at the end of the day, whoever will humble themselves and seek God and repent their sins, then we can see it in a different light. See our mistakes, and see people’s mistakes in a different light. See people’s evil in a different light. And that it would help bring us closer together and get past anything that’s on the surface that doesn’t really deal with the hearts of men and women.”
Athletic brand Nike, the official provider of licensed NBA apparel, has been woke-centric for a number of years, partnering with the likes of former NFL quarterback Colin Kaepernick to promote Black Lives Matter. The latest move in Nike’s Bud Lightesque corporate suicide was the recent decision to partner with biological male and “Trans-influencer” Dylan Mulvaney, who was recently signed as a sports bra model.
In a move that will give Christians an alternative to handing over their dollars to athletic wear corporations that promote anti-Christian values and sexual perversion, Jonathan Isaac has introduced his new brand of athletic wear, UNITUS, a brand that promotes the corporate values of “Faith, Family, and Freedom.”
Corporate Wokeism has served as a means of societal division for many years, and UNITUS is an aptly named answer to that division. Isaac founded the brand because he recognized that athletic brands like Nike do not respect or even acknowledge the values of many Americans who hold to Christian values. Unapologetic about his faith in Christ, Isaac aims to make faith a central guiding factor in how he conducts business.
“I do see this as something that is bigger than me ….and so, for that, I have to give glory and honor to Jesus Christ. True greatness is the embodiment and the striving toward the values that we want to see celebrated in our marketplace and culture. It’s one thing to say we stand for these values … It’s one thing to shout ‘faith, freedom, and family’ from the rooftops … but if we’re not walking the walk, and talking the talk, then what does it really mean?”
