Amazon To Open First Clothing Store With ‘Palm-Scanning’ Checkout
Scary stuff.
Megacorporation Amazon is launching its first brick-and-mortar clothing store in an upscale mall in Los Angeles and is planning on using disruptive technologies to give the customer a unique experience.
The 30,000-foot retail space will utilize QR codes and the app to create a seamless shopping experience. One of the main new changes, however, is their use of Amazon One:
“Other innovations that enable the experience include new complex inventory management systems, new technology to support customer service, and Amazon One, which is our palm recognition service, for fast and convenient checkout.
Their palm recognition technology is already in use at their Go Stores, where the customer can link their credit card to their palm, and they would scan their whole hand over a machine that takes an imprint of it, which can be used going forward. They explain:
“We selected palm recognition for a few important reasons. One reason was that palm recognition is considered more private than some biometric alternatives because you can’t determine a person’s identity by looking at an image of their palm. It also requires someone to make an intentional gesture by holding their palm over the device to use. And it’s contactless, which we think customers will appreciate, especially in current times. Ultimately, using a palm as a biometric identifier puts customers in control of when and where they use the service.
“When you hold your palm over the Amazon One device, the technology evaluates multiple aspects of your palm. No two palms are alike, so we analyze all these aspects with our vision technology and select the most distinct identifiers on your palm to create your palm signature.”
“And, we believe Amazon One has broad applicability beyond our retail stores, so we also plan to offer the service to third parties like retailers, stadiums, and office buildings so that more people can benefit from this ease and convenience in more places. “
Scary stuff.
h/t the Conservative Truth